Case study · Nasty Pickle

Custom build

A store built for a following.

Nasty Pickle had the clips and the following. We built the store behind them: its own domain, checkout by card, Apple Pay and Google Pay, and a dashboard the owner runs it from.

Client
Nasty Pickle
Industry
Pickleball apparel, St. Petersburg
What we built
Store, checkout, owner dashboard
Visit site· nasty-pickle.com

What we built.

Everything between a clip on the feed and an order in the mail, on the brand's own domain.

The brand

Built from the brand's own photos.

Its paddle logo, its black and lime, and its own product and team photos. Nothing stock, nothing generated.

  • Their logo and colors
  • Their own photos
The brand's campaign photo: a player on court in the Performance Shirt, the paddle logo across the back
BlackLimeGreenOff white
The Performance Court Hat in black and white, on court
The crew at a tournament, logo backs to the camera

Product pages

Every product, its own page.

A photo gallery, size and color pickers, buy it now, the product video and a related item, on a page Google can read.

  • Photo gallery
  • Sizes and colors
  • Buy it now

Checkout

Paid on its own domain.

Checkout stays on nasty-pickle.com. Card, Apple Pay and Google Pay go through Square, and every sale lands in the brand's own Square account. Behind it, the owner's dashboard: one click to mark fulfilled, orders to a spreadsheet, coupons and ambassador payouts.

  • Prices checked on the server
  • A declined card cancels cleanly
  • No payment details stored on the site
  • Card
  • Apple Pay
  • Google Pay
  • through Square

Store pages are real captures of nasty-pickle.com.

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